1. Pick a segment

Campaigns target a CRM segment — leads from a specific source, contacts with a specific tag, anyone who hit a particular lifecycle stage. Segments are saved searches; they update automatically as contacts come and go.

2. Build the sequence

Drop in 1, 3, 5, or 12 messages. Set the delay between each (hours, days, weeks). For every step, write the copy yourself or have AI draft it from your campaign brief and tone settings. Preview each step rendered in light and dark mode before you send.

3. Send, track, learn

Hit start. The system schedules every recipient’s progression individually — based on when they entered the campaign, not when the campaign launched. Open and click events feed back to each contact as engagement signals; the CRM lead score updates accordingly. Unsubscribes and bounces are suppressed from every future send automatically.

Unified Trix-based editor

The same rich-text editor across Inbox, Campaigns, and Email Templates — so a draft you start in one place can be moved to another without losing formatting. Inline images CID-embed automatically. Multipart/related output renders identically in Gmail, Outlook, Apple Mail, and on mobile.

AI-drafted copy with your tone

Give AI a campaign brief — what you’re selling, who you’re sending to, what tone you want — and it drafts the sequence. Every draft is editable; nothing sends without your sign-off. The AI uses your existing templates and past campaigns as voice anchors so the output sounds like you, not generic LLM mush.

Per-recipient scheduling

Each contact progresses through the sequence on their own clock. A lead who signs up Tuesday at 10am gets step 2 on Wednesday at 10am, not when the campaign blasts at midnight. Sequences pause when a recipient replies and resume only if you let them.

Bounce + unsubscribe handling

Hard bounces auto-suppress that address from future sends. Soft bounces are retried up to a configurable limit. Unsubscribes are one-click via signed token (List-Unsubscribe header is set), and the unsubscribed contact is suppressed from every campaign immediately — across the platform, not just the campaign they unsubscribed from.

Engagement loop into the CRM

Opens and clicks are recorded as contact-level events. Every event updates the contact’s engagement score, which feeds into AI lead scoring. A lead who’s opened your last 5 emails moves up. A lead who’s ignored 10 in a row moves down — and you’ll see them suggested for suppression.

CAN-SPAM compliant

Every send includes a mailing-address footer, a one-click unsubscribe link, and a List-Unsubscribe header. Required by U.S. law and matched by EU PECR conventions. No configuration needed; the system fills in the footer from your organization settings.

The CRM is the segment store

Mailchimp segments live in Mailchimp. HubSpot segments live in HubSpot. EmpireVault segments live in the same CRM you use for everything else, so a campaign segment can include “people who opened a ticket this quarter” or “leads with quotes in approval” without exporting a list.

Opens and clicks aren’t just stats

They update contact scores. They surface in the AI lead-scoring model. They feed into your reports. Engagement isn’t a chart you look at — it’s a signal the rest of the system acts on.

No “marketing plan” upsell

Campaigns are included in your seat price. No 25,000-contact tier upcharge. The only variable cost is AI-drafted sends (covered by your default 200/month per seat).